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A-Server launches first Certified Reseller Program for Innovative Backup and Data Recovery Appliance and Managed Services
200+ UK partners offered better margins, training courses, cash back and Market Development Funds as part of new three tier certification program
London, England, May 6th,2010 - A-Server, a provider of managed services for IT resellers, and a globalspecialist in data backup products and business continuity services for SMBs,has launched a new Certified Partner Reseller Program for channel partners’ resellingits business continuity services to Small and Medium Businesses. This partnerprogram is already available to all 350 registered channel partners across Europeincluding around 200 in the UK.
The key benefits of theCertified Partner Reseller Program includes a scaling discount rate based oncertification level, access to free products and serious marketing developmentfunds. The program tiers include “Gold� and “Platinum� levels and are manageddirectly by senior account managers at A-Server.
“Over the last year,we have built a sizable community of channel partners across Europe and now it’stime to increase our commitment to helping them grow their installed customerbase,� explains Arvid Fossen, Director of Product Management and Marketing forA-Server, “At a time when small andmedium businesses are especially concerned about operating expenses, our rangeof backup and data recovery with a strong portfolio of managed services allowschannel partners to approach clients with a fixed cost alternative to uncertainIT related expenses.� Fossen adds.
Throughsingle tier distribution, A-Server provides channel partners with a completewhite label appliance and managed service aimed at helping small and mediumsized businesses protect valuable data and servers. The A-Server Backup andDisaster Recovery (BDR) appliance is available in incremental blocks of 2TB anduses Instant Virtualization Technologyto recover data faster than traditional drive rebuilds. A‑Server also offer abare metal restore with overnight shipping of a restored-from-last-backup BDRappliance in the event of a major disaster that renders a customer’s site un-useablesuch as fire, earthquake or flooding.
To complimentits BDR offering, A-Server offers a range of managed services through partnersincluding comprehensive hosted environment with tools for desktop management,server and network monitoring, an Advanced Scripting engine, a reporting engineand a ticketing system. In partnership with Zenith Infotech, over the last 4years, over 15,000+ disaster recovery sites are now under management at itsNetwork Operation Centre (NOC) offering 24x7 support for over 4,000 partners acrossthe globe.
A-Serverwill also be running a number of open house events at cities across the UK to organise informal face to facemeetings with its channel partners to demonstrate new products and services aswell as discuss potential joint marketing and lead generation activities.
“Our SMBfocused business is 100% through the channel and our goal is to establish atrusted relationship with partners to help them to sell not just a product butto build solutions that retain the longer term confidence and trust of endusers,� explains Fossen.
UKPartners have expressed support for the new Channel Program. Patrick Anigbo,Chief Executive of Diro System, an early A-Server partner in the UK comments,“We have experienced growth with BDR over the last year but the challengingmarket conditions and the tail of the recession means that our customers aremuch more price sensitive. Any program that helps us to add value anddifferentiate our service is welcomed.� Over the last year, Diro has installedA-Server powered remote monitoring and BDR solutions to the charity sector andhas over 20 customers who have placed their IT systems under remote managementusing the A-Server platform.
A-ServerSMB business is delivered directly to channel partners. For more information, existingor prospective partners should visit http://www.aserver.com/msp
partners@aserver.com
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